Strategic plan

Approved November 11, 2000

Mission statement

The Council of Real Estate Brokerage Managers will be the leader and preferred partner in providing REALTORS® with the knowledge, information, tools and resources to maximize the success and profitability of their business.

Vision statement

Leading through innovation.

Guiding principles

• Member centered.
• Superior member service.
• Relevant and current real estate business education and resources.
• Internal and external accountability.
• Responsible management of Council resources.

Goal 1: member value

Identify, create and deliver value to all member segments.

Objectives

1. Continuously explore and develop new products and services responsive to the needs of the marketplace.
2. Enhance access, timeliness and cost-effectiveness of communications.
3. Develop and deliver consistent and powerful messages about the value of membership to both internal and external audiences.
4. Develop, package and deliver information and education to prepare members for success in a changing business environment.
5. Satisfy the needs of all members through observable, measurable values for the time and dollars invested in membership.
6. Increase awareness and recognition of the importance of the real estate business profession.
7. Provide opportunities and access for meaningful networking.
8. Assess and measure perceived member value for continuous benchmarked performance.

Goal 2: recognition and visibility

Re-create, position and promote the brand.

Objectives

1. Develop a “name” and build and sustain a Council consistent with what members value.
2. Promote the value of the CRB Designation to all existing and potential members and customers.
3. Improve our image and visibility with the National Association of Realtors® and affiliate organizations.

Goal 3: strength and viability

Sustain the Council with the human and financial resources to effectively fulfill our mission and achieve our goals.

Objectives

1. Reduce organizational vulnerability to fluctuating or declining membership.
2. Ensure a solid financial structure that permits reinvestment in initiatives that advance the state of the profession.
3. Ensure an effective organizational structure to facilitate the delivery of our programs and services.
4. Maintain an organizational culture which encourages membership involvement, innovation and open communications.

Goal 4: growth and diversity

The Council will be inclusive and accessible to all real estate business professionals.

Objectives

1. Create and deliver education and resources for life-long professional development.
2. Identify and target new member audiences.
3. Continuously evolve the CRB Designation program to ensure certification of effective and proficient real estate business professionals.
4. Identify and reach new customer segments and/or niche markets.

Goal 5: knowledge source

Create, expand, refine, and deliver the core competencies of real estate business.

Objectives

1. Build diversity of viewpoints and demographics into volunteer leadership, education sessions and communication vehicles.
2. Broaden the spectrum of delivery systems to transfer the core competencies.
3. Continuously evolve our current curriculum to meet the changing needs of the profession.
4. Identify and develop new educational offerings which are responsive to the varying needs of the marketplace.
5. Recruit, develop and continuously evaluate a qualified core of instructors to deliver our educational offerings.