Turn on and tune in to your network
By CRB, Real Estate Business Magazine, May/June 2008
Many of us treat business cards the same way we treat birthday cards: We read them once, and then throw them into a drawer where they age until the next batch joins them 12 months later.
As with birthday cards, though, meaningfully staying in touch with the people who gave you a business card can result in many years of receiving nice checks.
More than going through the tactical motions of handing your card out to random strangers who may or may not be worth the effort from a business perspective, networking is an art that through a targeted and strategic approach can create a lasting stream of business for brokers, owners and managers.
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The CRB Council's products, resources, and education help keep managers, brokers, and owners at the top of their field. In addition to the services and publications, it's the networking opportunities that make my Council experience so valuable.
Jim Kinney, ABR, CRB, CRS, GRI, Rubloff, Chicago, IL, 2008 President-Elect, CRB Council